Core Team Member: Growth & Content

Role overview

The Growth & Content role focuses on increasing awareness of Falah among students, families, and community partners while maintaining credibility and trust. A significant part of this role involves managing social media presence and creating engaging content.

Responsibilities

• Manage social media accounts (Instagram, LinkedIn, etc.) and create engaging content
• Support outreach to MSAs, masjids, and community groups
• Assist with content creation in written, visual, or short-form formats
• Maintain consistent and accurate public messaging across all platforms
• Track social media engagement and identify effective channels
• Support campaigns related to applications and programs

Required skills

• Strong written or visual communication skills
• Experience with social media platforms and content creation
• Familiarity with student and Muslim community spaces
• Good judgment around tone and credibility
• Ability to communicate clearly and professionally

Ideal skills

• Experience with social media management, design, or content tools (Canva, Adobe, etc.)
• Prior outreach or communications experience
• Understanding of community-based growth strategies
• Experience creating reels, stories, or short-form video content